Effective date:
We respect your privacy and are committed to protecting personal data. This notice explains what we collect, how we use it, and your rights.
Who we are
Lane End Marketing LTD
Company ID: 16818599
LANE END HOUSE, LUDDENDENFOOT, HALIFAX, ENGLAND HX2 6BX
Domain: laneendmarketing.com
Email: support@laneendmarketing.com
Personal data we process
- Contact data: name, email, phone, company.
- Usage data: pages visited, interactions, device/browser data.
- Marketing data: preferences and communication history.
How we collect data
- Direct interactions (emailing us, booking calls, submitting forms).
- Automated technologies (cookies, analytics, performance logs).
- Third-party sources (ad platforms, analytics tools) where legally permitted.
How we use data
- To respond to enquiries and provide services.
- To measure and improve site performance and marketing effectiveness.
- To comply with legal and accounting obligations.
- With consent, to send updates you can opt out of anytime.
Lawful bases
We rely on legitimate interests (to operate our business), consent (for optional marketing), and legal obligation (where required).
Retention
We keep personal data only as long as necessary for the purposes described or as required by law.
Sharing
We may share data with trusted providers (hosting, analytics, communications, payment, or professional services). We require appropriate safeguards and do not sell personal data.
International transfers
Where transfers occur outside the UK/EEA, we use appropriate safeguards such as standard contractual clauses.
Your rights
- Access, rectification, erasure
- Restriction or objection to processing
- Data portability
- Withdraw consent (for marketing) at any time
- Complain to the ICO (UK) if concerned about our handling of data
Cookies & analytics
We may use essential and performance cookies. You can adjust your browser settings to manage cookies. Analytics helps us understand usage and improve the site.
Security
We use technical and organisational measures to protect personal data proportionate to risk.
Contact
Email support@laneendmarketing.com about privacy enquiries.
Updates
We may update this notice from time to time. We’ll post changes here with a new effective date.